DESIGN OF SIMPLE PRODUCTS DEALING WITH VARIOUS ASPECTS OF PRODUCT DEVELOPMENT

 For 6th Semester Polytechnic All Branch Students

Written by Garima Kanwar | Blog: Rajasthan Polytechnic

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Course Code 63001(Same in All Branches of Engg.)
Course Title Product Design

 Designing a simple product involves understanding the entire product development process, from identifying customer needs to manufacturing and delivering the final product. Let’s break down the process of designing a product from need identification to its manufacturing.

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5.1. Design Starting from Need till the Manufacture of the Product

1. Identifying the Need

The product development process begins with identifying a need or problem that needs to be solved. This step involves understanding the market, customer feedback, and pain points.

• Example: Suppose people are constantly complaining about broken phone chargers that don't last long. The need here is to design a durable phone charger that can withstand everyday wear and tear.

2. Market Research

After identifying the need, market research is essential to understand what already exists, what customers want, and what improvements can be made. Research includes studying competitors, conducting surveys, and reviewing customer feedback.

• Example: Research reveals that people want a faster charging time, a longer lifespan for the charger, and a tangle-free design. This helps you understand the key features that the new charger should have.

3. Concept Generation

This is the creative phase where designers brainstorm different ideas for solving the problem. Various concepts for the product are generated based on the identified need.

• Example: For the phone charger, you might think of:
  1. A coiled design to prevent tangling.
  2. A reinforced cable for durability.
  3. A modular connector that can work with different devices.

4. Feasibility and Design Evaluation

Once the concepts are generated, the next step is to assess the feasibility of each idea. This involves considering the technical feasibility (Can it be made?), financial feasibility (Is it affordable?), and marketability (Will customers want to buy it?).

• Example: You evaluate the modular connector idea and decide it’s technically possible, but it might increase the production cost significantly. You may eliminate this concept or find a more affordable version.

5. Design Prototyping

After narrowing down the concepts, designers create a prototype (a working model) of the product. Prototyping allows designers to test the product's functionality, usability, and physical appearance.

• Example: A prototype of the phone charger could be a 3D-printed model that shows how the charger looks, feels, and works. You test the prototype for durability and ease of use.

6. Testing and Feedback

Once the prototype is ready, it is tested in real-world conditions. The product is also tested by potential users to gather feedback and identify flaws or areas for improvement.

• Example: You give the prototype to a group of users and ask them for feedback on the charger's speed, durability, and comfort. Feedback might suggest that the cable is too thick, making it hard to bend or store.

7. Design Iteration

Based on the feedback, the product design goes through iterations to improve it. The design is refined and adjusted to meet user needs more effectively.

• Example: After the feedback, you may revise the design to make the cable thinner and more flexible while still maintaining durability. You also adjust the charging speed based on user preferences.

8. Final Design Approval

Once the design has been refined, and the prototype meets all the necessary requirements, it is time for final design approval. This step involves ensuring that the design is ready for mass production.

• Example: After making all the necessary adjustments to the charger, including the reinforced cable, tangle-free design, and affordable pricing, the final design is approved for production.

9. Manufacturing Process

After finalizing the design, the product moves into the manufacturing stage. This involves:

• Material Selection: Choosing the materials that will be used in the product (e.g., plastic for the charger housing and metal for the connectors).

• Production Planning: Setting up the production line, preparing molds or machinery, and defining the production schedule.

• Mass Production: Once everything is in place, the product enters mass production. In this case, the charger will be produced on a large scale.

• Example: A phone charger is manufactured in large quantities using injection molding for plastic components and metal stamping for connectors. The manufacturing process ensures that the charger meets quality standards and is produced efficiently.

10. Quality Control

During the manufacturing process, quality control ensures that the product meets the required standards. This includes testing every batch of chargers for performance, durability, and safety.

• Example: The chargers are tested to ensure they charge phones quickly, last for a long time, and do not overheat or pose a safety hazard.

11. Packaging and Distribution

Once the product is manufactured and passes quality checks, it is packaged and prepared for distribution to stores or customers.

• Example: The phone chargers are carefully packaged in eco-friendly boxes, and the products are then shipped to retailers or online stores for sale.

12. Marketing and Launch

Once the product is ready for sale, it is marketed to potential customers. This involves advertising, promotions, and product launches.

• Example: A marketing campaign highlighting the charger’s durability and fast charging could be launched via social media, TV ads, and online platforms.

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Summary of Steps from Need to Manufacture:

1. Identifying the Need: Understand the customer problem (e.g., durable phone charger).
2. Market Research: Study competitors and gather customer feedback.
3. Concept Generation: Brainstorm ideas and solutions.
4. Feasibility and Design Evaluation: Assess the technical, financial, and market feasibility.
5. Design Prototyping: Create a prototype for testing.
6. Testing and Feedback: Test the prototype with real users and gather feedback.
7. Design Iteration: Refine the design based on feedback.
8. Final Design Approval: Approve the design for production.
9. Manufacturing Process: Set up for mass production, including material selection and production planning.
10. Quality Control: Ensure the product meets quality standards.
11. Packaging and Distribution: Package and ship the product for sale.
12. Marketing and Launch: Promote the product and launch it to the market.

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